Strategic Marketing Management M.A.

“The degree programmes Digital Marketing, Luxury, Fashion & Sales Management, Business Intelligence & Data Science1, Entrepreneurship, Psychology & Management, Strategic Marketing Management as well as Strategic Sports Management are offered in German or English.”

en.ism.de/images/downloads/examination-regulations/examination-regulations-on-campus-master.pdf · checked 14 November 2026

The examination regulations say the programme is "offered in German or English": these are two parallel trails, not one bilingual programme, and ISM's English pages offer the English trail, "Language 100 % in English". The German trail is a separate offer and is not covered here.

“Study types Full-time on campus … Campuses Munich or Berlin”

en.ism.de/full-degree-students/master-programs/marketing-master/overview · checked 14 November 2026

Taught on the Munich and Berlin campuses. The dataset can hold only one campus per programme, so the campus field is left empty and the list is recorded here. One semester abroad at a partner university is integrated.

“The full-time degree programmes Arbeits- & Organisationspsychologie, Business Intelligence & Data Science, Digital Marketing, Entrepreneurship, Finance, Human Resources Management & Digital Transformation, International Logistics & Supply Chain Management, International Management, Luxury, Fashion & Sales Management, Psychology & Management, Real Estate Management, Strategic Marketing Management, Strategic Sports Management, and Sustainability & Business Transformation comprise 90 ECTS credits and have a standard duration of three semesters, but can also be studied in a variant with an additional semester at a partner university abroad and a standard duration of four semesters (120 ECTS credits).”

en.ism.de/images/downloads/examination-regulations/examination-regulations-on-campus-master.pdf · checked 14 November 2026

The examination regulations list this programme among the "full-time degree programmes". The programme page words it "Study types Full-time on campus or in Distance Learning"; ISM offers separate distance-learning master's programmes, which are recorded as their own programmes.

“The full-time degree programmes Arbeits- & Organisationspsychologie, Business Intelligence & Data Science, Digital Marketing, Entrepreneurship, Finance, Human Resources Management & Digital Transformation, International Logistics & Supply Chain Management, International Management, Luxury, Fashion & Sales Management, Psychology & Management, Real Estate Management, Strategic Marketing Management, Strategic Sports Management, and Sustainability & Business Transformation comprise 90 ECTS credits and have a standard duration of three semesters, but can also be studied in a variant with an additional semester at a partner university abroad and a standard duration of four semesters (120 ECTS credits).”

en.ism.de/images/downloads/examination-regulations/examination-regulations-on-campus-master.pdf · checked 14 November 2026

Three semesters in the 90-ECTS form ('Fast Track'), four semesters with the integrated semester abroad (120 ECTS). The programme page words it "3 semester plus 1 semester master thesis".

“The full-time degree programmes Arbeits- & Organisationspsychologie, Business Intelligence & Data Science, Digital Marketing, Entrepreneurship, Finance, Human Resources Management & Digital Transformation, International Logistics & Supply Chain Management, International Management, Luxury, Fashion & Sales Management, Psychology & Management, Real Estate Management, Strategic Marketing Management, Strategic Sports Management, and Sustainability & Business Transformation comprise 90 ECTS credits and have a standard duration of three semesters, but can also be studied in a variant with an additional semester at a partner university abroad and a standard duration of four semesters (120 ECTS credits).”

en.ism.de/images/downloads/examination-regulations/examination-regulations-on-campus-master.pdf · checked 14 November 2026

90 ECTS in the three-semester form, 120 ECTS with the additional semester at a partner university abroad.

“Semester start September (fall term)”

en.ism.de/full-degree-students/master-programs/marketing-master/overview · checked 14 November 2026

ISM calls the September start the fall term (winter semester). The examination regulations say master's studies "may usually be taken up in the winter semester", with International Business and General Management (MBA) as the exceptions that may also start in the summer semester.

“Applicants who require a visa for Germany and do not yet have one should submit their application the latest by June 15 for the fall term or by December 15 for the spring term.”

en.ism.de/full-degree-students/master-programs/marketing-master/application · checked 14 November 2026

ISM runs rolling admissions and publishes no general deadline; this is the cut-off for applicants who need a German student visa. Conflict: the programme application pages and the central admission FAQ give 15 June for the fall term, while ISM's bachelor's programmes page, its page for Indian applicants and the M.Sc. International Business flyer give 15 July; the programme pages are followed here. All sources agree on 15 December for the spring term. ISM recommends applying about four months to a year ahead when a visa is needed.

“Tuition fees (EU/Non-EU) 6,480 Euro per semester”

en.ism.de/full-degree-students/master-programs/marketing-master/financing · checked 14 November 2026

Same price for EU and non-EU students on every campus; monthly payment is possible and the master's thesis fee is included in the semester fee. ISM advertises a 1,500 EUR early-bird discount for a fall start and partial scholarships of 25-50%; the list price is recorded here.

• en.ism.de/full-degree-students/master-programs/master-international-management/financing
• en.ism.de/prospective-students/study-financing
• en.ism.de/faq-admission
• en.ism.de/images/downloads/admission-regulation/admission-regulations.pdf

No ISM page names an application fee, and none says that applying is free. § 15 of the admission regulations says only that "ISM may charge a fee for conducting the admission procedure" and that the amount must be communicated before the procedure starts. The one-off enrolment fee (600/1,500 EUR) is recorded as registrationFee and the non-EU admission deposit as the institution's otherFees.

“Enrollment fee EU & EWR students: 600 Euro Non-EU students: 1,500 Euro”

en.ism.de/full-degree-students/master-programs/marketing-master/financing · checked 14 November 2026

One-off fee paid at enrolment.

“The individual interview is a mandatory part of the selection process. 2If no subject- or program-specific assessments are carried out in accordance with § 12, the selection decision shall be made solely on the basis of the results of the individual interview. 3The individual interview shall be graded as "pass" or "fail. 4Passing the individual interview is a prerequisite for admission to the program.”

en.ism.de/images/downloads/admission-regulation/admission-regulations.pdf · checked 14 November 2026

No cap is published. Admission turns on a structured individual interview graded pass/fail, so the programme is recorded as a selection procedure rather than as unrestricted. § 2 of the admission regulations does say that "The ISM Presidential Board determines the number of study places for the individual locations and on-campus programs for the respective semester based on the available resources" and that it is "announced at the beginning of the application period", and § 3(3) foresees applicants who meet the requirements but cannot be offered a place; ISM publishes no such number on its website. Distance-learning programmes are exempt from the places rule. Five percent of the places on a degree programme are reserved in advance for applicants with disabilities (§ 4(1)). Also quoted (same date): https://en.ism.de/faq-admission states: "No. ISM International School of Management does not have a numerus clausus (NC). Instead of an automatic average-grade based (NC-based) selection process, ISM relies on individual admission interview."

• en.ism.de/prospective-students/rankings-figures/study-programs-fibaa-accreditation
• en.ism.de/full-degree-students/master-programs/marketing-master/overview

ISM's accreditation table lists this programme's FIBAA accreditation as "valid until end of spring term 2025", so the published period has ended, and ISM publishes no newer decision for it. Whether the programme is currently accredited is therefore not stated.

“Admission to a master's degree program comprising 120 ECTS credits may be granted to applicants who can provide evidence of a first professionally qualifying university degree comprising 180 ECTS credits. (2) Admission to a master's degree program comprising 90 ECTS credits may be granted to applicants who can provide evidence of a first professionally qualifying university degree comprising 210 ECTS credits.”

en.ism.de/images/downloads/admission-regulation/admission-regulations.pdf · checked 14 November 2026

A three-year, 180-ECTS bachelor's degree gives access to the four-semester, 120-ECTS form of the programme. The three-semester "Fast Track" (90 ECTS) needs a bachelor's degree with 210 ECTS; applicants with fewer credits can be admitted in exceptional cases and make up to 60 ECTS good through ISM's one-semester Pre-Master (30 ECTS), online courses from ISM's distance-learning bachelor's programmes, other university credits or the recognition of qualifications and skills acquired outside university, including relevant professional experience (§ 8(4) of the admission regulations).

“Notwithstanding paragraph 8, for admission to the Master's program in Strategic Marketing Management (M.A.), applicants must demonstrate knowledge equivalent to at least 30 ECTS credits in the fields of economics or in economics-related topics in communication or media studies, social sciences, or psychology.”

en.ism.de/images/downloads/admission-regulation/admission-regulations.pdf · checked 14 November 2026

Missing subject-specific ECTS credits can be replaced by relevant qualified professional experience or internships, or earned through online courses from ISM's distance-learning bachelor's programmes or the ISM Pre-Master (§ 8 of the admission regulations).

“Academic performance: ISM evaluates applicants holistically, thus a strong performance in the online interview can compensate for a lower GPA. A GPA of 2.5 or higher (on the German grading scale) is generally recommended.”

en.ism.de/faq-admission · checked 14 November 2026

• en.ism.de/faq-admission
• en.ism.de/images/downloads/admission-regulation/admission-regulations.pdf
• en.ism.de/study-in-germany-for-indian-students

ISM publishes no grade-conversion formula and no equivalence table for foreign grades. Its FAQ expresses the recommended grade on the German scale ("A GPA of 2.5 or higher (on the German grading scale) is generally recommended") without saying how a foreign grade is converted.

“Standard period of study 1 semester as preparation for any of the ISM master's Semester start March (spring term) full-time semester on campus Degree Pre-Master qualifying for pursuing a Master of Arts/Master of Science Campuses Dortmund , Frankfurt/Main , Munich , Berlin”

en.ism.de/full-degree-students/master-programs/pre-master/overview · checked 14 November 2026

The Pre-Master is one full-time semester on campus in Dortmund, Frankfurt/Main, Munich or Berlin, starting in the spring term, worth 30 ECTS and priced like a master's semester (6,480 EUR). Missing subject credits can also be made up through online courses from ISM's distance-learning bachelor's programmes, relevant professional experience or internships. For applicants from China, ISM runs the Business Preparation Program with Wit-Rising Education & Technology at six campuses. ISM's FAQ notes that the on-demand certificate courses are "offered by ISM distance learning in German".

“The following language proficiency certificates are accepted for English-taught and billingual (German-English) programs at ISM International School of Management: Language certificates from a certified provider (no more than 2 years old), for example: TOEFL iBT: minimum score of 80 IELTS: minimum overall score of 6.0 Cambridge: First (FCE) with minimum 160 points, or AE (C1 Advanced) or CPE (C2 Proficiency) TOEIC: Listening/Reading minimum 785 points; Speaking minimum 160 points; Writing minimum 150 points Pearson PTE Academic: minimum 67 points ELS English for Academic Purposes: minimum level 112 Duolingo English Test: minimum 110 points.”

en.ism.de/faq-admission · checked 14 November 2026

ISM asks for CEFR B2 in the language of instruction (§ 5(1) no. 4 and § 8(6) of the admission regulations) and lists the accepted certificates and minimum scores centrally, not per programme. No ISM page says whether TOEFL iBT Home Edition is accepted, and no score is given on the new 1-6 TOEFL band scale. ISM's page for international applicants from India words the alternative "If you do not have an English certificate, you can take an English test online as part of our admission process."

“for English-language degree programs, English language skills at least at level B2 in accordance with § 10, and 5. successful participation in the selection process in accordance with §§ 11 and 12.”

en.ism.de/images/downloads/admission-regulation/admission-regulations.pdf · checked 14 November 2026

German is required only for ISM's German-language programmes (B2, § 5(1) nos. 2-3 and § 8(5) of the admission regulations). For the English-taught programmes no ISM page or regulation asks for German at application, during the degree or at graduation; German courses are optional and free within StudyPlus. Also quoted (same date): https://en.ism.de/services/language-center states: "At ISM, we offer also free additional language and hands-on courses within our StudyPlus program"

“No. ISM International School of Management does not require either the GMAT or the GRE for its Bachelor, Master, or MBA programs. The admission interview and review of application documents replaces the standardized aptitude test.”

en.ism.de/faq-admission · checked 14 November 2026

Stated for the bachelor's, master's and MBA programmes alike; the admission regulations provide for no standardised admission test either.

• en.ism.de/full-degree-students/master-programs/marketing-master/application
• en.ism.de/faq-admission
• en.ism.de/images/downloads/admission-regulation/admission-regulations.pdf

No admission test. ISM states that it requires neither the GMAT nor the GRE, and the selection procedure consists of the structured interview with a presentation; § 12 of the admission regulations allows subject-specific assessments only where a programme announces them, and this programme's pages announce none.

“Personal selection interview incl. presentation The next step is to get to know you personally. You will give a short presentation and have a structured online selection interview.”

en.ism.de/full-degree-students/master-programs/marketing-master/application · checked 14 November 2026

A structured job-style interview of 30-45 minutes graded pass/fail, conducted by qualified ISM staff; for master's and MBA applicants the interview is with the programme director (ISM's page for Indian applicants). The presentation is prepared as a short case study. § 12 of the admission regulations allows additional subject-specific assessments where the programme announces them.